Simmons is renowned for its relaxed house party atmosphere, appealing primarily to 18-27 year old professionals and students. Its offering is aimed at the value end of the market, selling 2 cocktails for £10 during its extended happy hours. Simmons began as a single bar in King’s Cross in 2012 and, at acquisition, it had 12 sites across central London.
Simmons is led by entrepreneur Nick Campbell, who started working with the business in 2012. Nick has over ten years’ experience running bars and nightclubs. With Lonsdale’s support, the Company intends to continue adding further sites across London, with the aim of expanding to over 20 bars in the short to medium term before looking at opportunities outside the capital.
Roy Ellis joined as Chairman upon completion. Roy has a wealth of experience in the multi-site leisure sector, most notably he previously founded and led the Revolution bar chain.
Growth Drivers Information
Organic (Roll out)
I picked Lonsdale to partner Simmons in the next phase of growth because they were as passionate as me about the business. They understood our unique market position and the excellent growth opportunity which presented itself. Their growth capital and support has been a game changer for the businessNick Campbell, CEO & Founder, Simmons Bars
For more information please read the press release