Horseware’s core focus is on the manufacture and sale of horse rugs/blankets (c. 70% of revenue) however its product offering expands into wider equine accessories including bridals, high-end tailored clothing for equine purposes and equine therapy products.

The Company has an international sales footprint with c. 66% of sales achieved in Europe (less than 20% from UK and Ireland), 32% from North America and 2% Rest of the World. It has a vertically integrated international supply chain with manufacturing facilities in Ireland, Cambodia and China as well as a distribution centre in the USA.

Horseware is attractive because of its global footprint and the opportunity to further penetrate existing markets as well as enter new markets via both physical and online sales channels. There was also an opportunity to drive efficiencies in the operations, which management were already on the journey towards achieving.

Growth drivers

Growth Drivers
Buy and build International expansion Organic

Head Office
Dundalk, Ireland

Company website

Growth Drivers Information
Further international expansion

Horseware is underpinned by innovation, quality and excellence where everything we do is centered on making life better for horse and rider. That is the bedrock of our success to date and it will continue to be our driving influence as we further support our customers across the trade and retail environments with the highest quality products, services and programmes. We are delighted to work with Lonsdale who share our vision to further grow our brand globally and our commitment to new product development. We are entering a very exciting new phase of development and this will continue to benefit our industry partners and our customers long into the future.Mark Saunders, CEO of Horseware


For more information please read the press release